Deutsche Post and Club Bertelsmann Postcard Campaign

Vacation time is postcard time! If you experience something exciting on a vacation, then you want to share those special moments with friends and family back home. That is why, just in time for summer, Club Bertelsmann - through its kid's and youth brand COLUMBUS - and with Deutsche Post is surprising its younger club members with a free postcard set comprised of five paint-on postcards.

With four of the cards, vacationers or at-home adventurers can get doubly creative: Girls and boys can paint one side of the card according to personal taste and talk about what matters to them on the other side. In this way, personalized vacation greetings for four different recipients can be designed.

With the fifth card from the set, the postcard artists can take part in the COLUMBUS postcard art competition sponsored by Club Bertelsmann and Deutsche Post. This card is already pre-paid and addressed to "Club Bertelsmann." Once the card is painted and sent off, it will go in a large lottery wheel from which the winners will be drawn at COLUMBUS. The main prize is a family vacation for four persons at a Center Parc in Germany, Belgium or the Netherlands. Further prizes are fashionable shoulder bags from Deutsch Post and 500 Staedler paint sets.

"With our kid's and youth brand COLUMBUS, we offer books, CDs and other products that are fun, promote creativity and are of educational value. This is increasingly important in a media world that is becoming all the more complex. We are very pleased that Deutsche Post is supporting us in this endeavor," says Fernando Carro, managing director of Club Bertelsmann.

"This cooperation with Club Bertelsmann gives us the opportunity to reach out to younger letter and postcard writers especially in the times of SMS and e-mail. For instance, with our international letter pen-pal club LETTERNET. With this project, we are trying to arouse the creativity of children and youth and promote the fun in self-written postcards," explains Uwe Frigge, Head of the Market Communication MAIL Department at Deutsche Post.