Guide to Borderless Direct Marketing

India is one of the world's fastest growing economies. Despite the widespread boom, direct marketing on the subcontinent remains in its infancy, and mailing density is low. But the currently limited number of recipients - 5 percent of surveyed Indians received advertising material by mail at least once a month - responds at an above-average level. A formidable 87 percent of them react at least once a year to advertising sent by mail. This shows that mailings on the Indian advertising market have just begun to explore their enormous potential.

The pronounced mailing affinity of Indian consumers is only one of the many useful, country-specific nuggets of information contained in the new Direct Marketing Monitor International 2006 published by Deutsche Post Global Mail. It is the fourth edition of the study and is titled "People, Markets, Opinions. A Guide to New Target Groups." In it, the specialists for international mail at Deutsche Post World Net expand their informational offering about the issue of cross-border direct marketing. In addition to the study's updated information about countries, customers will find facts and figures about Brazil, Mexico, Canada and India for the first time.

Building on the previous studies, the 2006 edition of the Direct Marketing Monitor International provides an all-inclusive look at the direct-marketing climate in 18 countries in Europe, North and South America, and the Asian-Pacific region. The study provides useful background information and answers all of the important questions about dialogue marketing in foreign markets. The organized country reports are a valuable tool for the effective planning of international direct-marketing campaigns. They enable readers to directly compare countries. Socio-demographic data, information about economic trends and the status of the use of direct marketing in individual countries provide another helpful resource. In addition, the study provides readers with valuable information about direct-marketing and consumer trends as well as preferences in the mail-order business.

Thanks to the inclusion of other data, the user of the Direct Marketing Monitor International 2006 will find additional sector-specific information. Along with the publication of the printed edition, an interactive CD-ROM is also available. It offers marketing experts additional search criteria when they are creating customer profiles in target markets as part of direct-marketing campaigns. The Direct Marketing Monitor International 2006 is available in German and English. It can be ordered on the Internet at www.deutschepost-globalmail.de. By using the Direct Marketing Monitor International, the customers of Deutsche Post will be able to more easily enter new markets. As a tool, it offers companies the opportunity to successfully use globalization for worldwide direct-marketing campaigns.