Over 2,500 enthusiastic participants signed up for "Discover Logistics"

With the approval of the German Federal Minister of Foreign Affairs, Dr. Frank-Walter Steinmeier, DHL recently launched its international initiative “Discover Logistics.“ The goal is to inspire as many potential employees to discover and become excited about the fast-paced logistics industry.

A central component of this global effort is the online logistics business simulation game “DHL Fast Forward,” through which Deutsche Post World Net targets talented individuals to make them aware of career options in the logistics industry. The players compete against each other over the Internet and demonstrate their management skills, by transforming a virtual logistics company from a national service provider into a global operator.

There has been significant interest in the simulation program. Just two weeks into the initiative, there are some 2,500 registrants from more than 90 countries. The majority of the applicants are from Germany and the USA, as well as India and China, two of the most important growth markets for the global logistics industry. It is still possible to register for the first worldwide logistics business simulation game by July 8, 2008, by accessing the www.dhl-discoverlogistics.com portal.

"We are extremely pleased with the outstanding reception of our simulation," explains Walter Scheurle, human resources representative, Deutsche Post World Net. "It shows us once again that through modern and innovative recruitment campaigns, we can inspire intelligent minds to become the managers of tomorrow for our logistics industry."

"DHL Fast Forward" is run in three levels: In round one, the participants develop a virtual logistics service provider to the national market leader. In phase two, which starts August 6, the 500 best players will play against each other in mixed international teams. An important aspect here is to develop the market leadership of the enterprise internationally as well.

The ten best teams will reach the final round. From these teams, in January 2009, the victorious "DHL Fast Forward" team will be selected in-person following a simulation game held at Deutsche Post World Net's Bonn corporate headquarters. A world-class jury from the fields of business, science and media, evaluates team participants.