Our goal is to offset impending losses of market share in the national mail market. We do this by pursuing three strategies: on the one hand, we are expanding our service offering for business customers and on the other we are increasing our presence abroad. In addition, we are continually optimizing the costs of our transport and delivery network and making them more flexible.
We are transforming ourselves from a mere transporter and deliverer of mail to a provider of end-to-end services along the entire mail value chain. To achieve this, we are focusing our sales activities more strongly on the needs of our customers and are gradually extending our offering in line with our integrator systems concept: over and above our traditional services, we are bundling products from various business areas to create solutions.
We aim to use direct marketing instruments to retain our existing customers, attract new ones and thus generate additional revenue. At the same time, we are advising our customers on optimizing their internal processes and thus on cutting costs.
While the continuing deregulation of national mail markets is posing a challenge for us in Germany, internationally we see it as an opportunity. We are increasing our activities in target markets and have three different entry strategies: acquisitions, cooperations and the development of our own networks.