We always want to be the first choice for our customers. This is why we are launching a new program in 2006: “First Choice” is the next step in our corporate strategy and it is as logical as it is ambitious. After pushing ahead with integration in recent years, we are now focusing on improving customer satisfaction and growing organically.

We are proceeding in a structured manner. An extensive benchmarking exercise will allow us to identify the main criteria by which customers choose a logistics provider. We then compare these to our processes and identify areas for improvement. On the basis of these findings, we develop initiatives in order to improve specific aspects of our service quality. At the same time, we are refining the systems we use to measure service quality.

The ultimate goal of this program is to mobilize our 500,000 employees and equip them to boost the Group’s quality and productivity toward a world-class level of performance.