Further information

skip to content | skip to main navigation-menu| skip to metanavigation | skip to language-switch and search form

Toolbox

Services

  • Print this page
  • Compare to 2006
  • Downloads
  • Key figures comparison

Strategy and goals

The information on this page was audited by PricewaterhouseCoopers on February 15, 2008.

skip to main navigation-menu | skip to metanavigation | skip to language-switch and search form | skip to toolbox (printing and others)

Content

Expanding business with existing customers

Postbank plans to provide its approximately 14.5 million customers with even better service and innovative products while further improving processes and achieving cost leadership. In sales, it will focus more intensively on its 4.6 million-strong base of private customers who do most of their banking through Postbank. It aims to increase this customer base to 5.2 million by 2010. At the same time, Postbank aims to maximise potential in its existing customer base by cross-selling and, ultimately, to gain market share in all important product areas through above-average growth with both new and existing customers. All sales channels will be expanded, with the priority on the two most important: mobile sales as well as sales through branches and retail outlets. Progress on this front will be communicated on a regular basis.

Specialising in finance management

Postbank currently serves some 30,000 corporate customers, primarily with a wide range of payment transaction services. In addition, it has its sights on up to 3,000 customers for whom it aims to become one of their five preferred banks. Postbank also plans to raise its profile as a specialist for finance management, expanding its loan portfolio with small to medium-sized businesses from €2.8 billion in 2006 to €5 billion in future. It will simultaneously embark on targeted, risk-controlled expansion in the profitable commercial real estate finance segment, with the main focus on Europe. Income from corporate banking is targeted to rise from €382 million today to €500 million in 2010.

“Postbank aims to continue expanding in all its business units, based on its unique platform in the market. In particular, we intend to maximise the great potential in our customer base with innovative products and a clear sales strategy. The greatest challenge continues to be competition for private customers.”
Dr Wolfgang Klein, FINANCIAL SERVICES

Expansion in transaction banking

Postbank aims to expand the European activities of its Transaction Banking Business Unit. This requires capital spending that will be shared with strategic partners. Postbank will also extend its capabilities in loan processing by employing, amongst other resources, a multi-client platform for handling building loans.

Developing investment products

The Financial Markets Business Unit – Postbank’s innovation driver – will focus in future on developing products for private and corporate customers.

back to top

Imprint | Disclaimer | Investors'  Website

© 2008 Deutsche Post World Net