DHL is the world leader in outsourced contract logistics with a market share of 6.4% (2007). We are one of only a few globally operating companies in this fragmented market. The size of the outsourced contract logistics market is estimated to be €206 billion. Our leading position allows us to leverage global competences to better serve our customers in the local markets where we operate.
The market for document management and BPO is likewise highly fragmented, being shaped by just a few specialists offering either a very limited set of services or occupying exclusive niches. Thanks to our broad range of international services and excellent customer base, we lead this market under our Williams Lea brand.
In the year under review, we witnessed a difficult economic climate affecting our customers, especially in the financial and automotive sectors. We also see the current economic climate, however, as an opportunity because an increasing number of companies look to outsource their logistics requirements and information processes during challenging economic times.
Our goal is to achieve good financial results whilst supplying high-quality services. We intend to continue improving innovation, quality and productivity, whilst providing career development opportunities for our employees, and to be a socially responsible organisation.
We anticipate profitable growth in the middle single digits over the long term in our two largest markets, Europe and North America. In the developing markets of Asia, Latin America and Eastern Europe, we have active sales and marketing organisations aimed at continuing to selectively expand our presence. In 2008, we succeeded in increasing revenue by nearly 20% in these key emerging economies.
We will continue to standardise our business models and deliver services to our customers more efficiently.