Targeted advertising

Our technical solutions mean that companies are not only able to design and print their advertising mail themselves, they can also calculate the best postage rate. For direct advertising to reach its target, it is important that the address database is always up to date. We offer online tools and services that can be used to ensure the quality of addresses. In addition, we develop solutions for multi-channel customer dialogue ranging from consulting and concept development all the way to media planning and buying as well as the production and dispatch of advertising materials. We thus combine dialogue marketing with conventional advertising and we conduct market research to measure the impact of such advertising.

The German market for dialogue marketing comprises advertising mail along with telephone and e-mail marketing. Compared with the previous year, this market shrank by 5.5% to a volume of €19.3 billion. Companies sharply reduced advertising expenditure in the face of the economic crisis, especially mail-order companies and financial service providers. We have maintained our share of 13.4% in this highly fragmented market.