A new strategy and a new name

As part of our new strategy, we changed the name of the Group to Deutsche Post DHL in the first quarter of 2009, reflecting the two pillars upon which we have based our goal, which is to remain Die Post für Deutschland (The Postal Service for Germany) and to become The Logistics Company for the World. We thus build new transparency, clear structures and integrated customer solutions.

In this context we also revamped our brand architecture, changing the name of the SUPPLY CHAIN/CORPORATE INFORMATION SOLUTIONS division to the SUPPLY CHAIN division, which houses the Supply Chain and Williams Lea business units.

Furthermore, we established a new business department, DHL Solutions & Innovations, and assigned responsibility for human resources to the respective pillars, Deutsche Post and DHL.