Strategy

The guiding principles 

Respect and Results

The corporate culture of a company is vital in determining its ability to perform at a high level. Our guiding principle of Respect and Results has evolved from the daily challenge of achieving first-class results whilst adhering to our sense of responsibility for the needs of our employees and customers. We show respect towards our shareholders by making our challenges public and clearly stating how we intend to face them. We are well aware of the effect our corporate activities have on society. Therefore, we also act respectfully towards everyone with whom we interact and the environment in which we live.

Simplifying the lives of our customers

Our customer promise is a key component of our corporate strategy. We want to offer our customers services that make their lives easier and that have sustained value. To meet this standard, we have established a number of Group-wide initiatives. Our First Choice programme, for instance, remains of central importance. First Choice means improving our customer focus in all areas and aligning our processes accordingly. Moreover, to distance ourselves from the competition we want to become or remain the innovative leader in the logistics industry and the market leader in selected sectors. We plan to achieve this with our new DHL Solutions & Innovations (DSI) unit and through Sector Management. DSI pools the innovative activities within DHL with an eye on developing ground-breaking solutions using existing sector expertise. Sector Management is our chosen method of institutionalising the cross-divisional exchange of expertise within DHL. This results in new products, services and solutions that are better equipped to meet customer requirements in certain sectors.

Making a contribution to our environment

As the largest company in our industry, we take our environmental and social responsibility seriously. Our Corporate responsibilty sustainability strategy focuses on three areas. The Group's GoGreen programme was developed to establish a systematic approach to achieving our climate protection target. Our GoHelp focus area centres on people in need. Here we apply our expertise towards improving the living conditions of people in disaster areas. The third expression of our commitment to society is education. We have created the GoTeach project to define a concept for this endeavour and to establish a corresponding strategy.