Corporate responsibility is an integral part of our Strategy 2015. Therefore, we put our experience and global presence to good use to help people and the environment, striking a balance between our economic and social responsibility goals. “Living responsibility” is our motto for the Group’s corporate responsibility initiatives. We focus on protecting the environment (GoGreen), helping to manage disasters (GoHelp) and promoting education (GoTeach). We also support the voluntary work of our employees. In 2011, we called on our workforce around the world for the first time to take part in Global Volunteer Day. More than 50,000 staff members in over 160 countries volunteered their time to help children, young people and senior citizens. Our Living Responsibility Fund is used to support financially the local community projects for which our employees volunteer.
In February 2011 we invited representatives from industry, politics, the media and society to Corporate Responsibility Day for the first time and discussed the prospects for corporate responsibility with them. We shall continue this dialogue and ask the stakeholders, for example, what we can do to raise our commitment.